Hi! I’m Anna and here is my story behind South Coast Mermaids…

I saw mermaid swimming and thought that there was a huge gap in the market.  As a primary school teacher and a swimming teacher, I watched children (especially girls) drop out of swimming lessons around Stage 5.  I taught some swimming lessons at this stage and, after speaking to the children, realised that they were not enthused about swimming lengths…

I wondered what could be done about this.  How can we keep children engaged in swimming, active and develop a life-long love of swimming?  Enter Fin2Fit and their mermaid and shark swimming program!


I did a lot of research into the different companies that offered mermaid swimming.  It was incredibly easy in the end; Fin2Fit have a partnership with both Swim England and The Royal Life Saving Society.

[Here is where I spent hours, weeks and months on pitching to various pools… I won’t bore you with the details]

Finally, I launched South Coast Mermaids myself!  I was completely out of my comfort zone.  What did I know about running a business?  I also found business support in the amazing Last Friday Club in Chichester (even though my business would not be based in the area).  I was still not getting anywhere with pools though….


Enter Arundel Lido.  Wow! Nikki team are beyond amazing.  I was completely supported from the beginning and am looking forward to working together lots more! I had such a fantastic summer; most sessions were fully booked.  Thanks to Nikki’s help, I was then able to pitch (successfully this time) to more pools.

Arun Leisure Centre was next… they have also been supportive, allowing flexibility with the little things that matter so much to a small business.  Who remembers the week I told everyone to arrive early because there was a swimming gala… but I had messed up the dates?! I was so grateful we were allowed to swim at the earlier time.

Since then, I  have launched at Littlehampton Swimming and Sports Centre and Fontwell Physiotherapy Pool (for mermaid swimming parties).


I have met the most amazing swimmers and their parents.  I am so thrilled to have made so many dreams come true!  Another mermaid has re-discovered her love of swimming.

What next?

I have launched our swimming collection (swimwear and leggings!).  I am also going to be launching at some new swimming pools soon!


  1. Hello, my grand daughters would love to have a go at swimming with a mermaid tail. Could you please let me have some details of sessions at Littlehampton Wave please as we live in Littlehampton.

    Many thanks


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